Welcome to the Creative Aerobics Homepage




		Advanced brainstorming for greater creativity...


	If you want to learn how to develop the most creative and effective strategy for an advertising campaign, a marketing plan, or an internet web site, you've come to the right place. Creative Aerobics® uses advanced ideation and mind-set breaking techniques to develop powerful consumer insights, innovative communication ideas, and effective marketing strategies.


	Creative Aerobics applies new and existing techniques to three tasks critical to creative strategy development: getting to the heart of the matter, breaking mind-set, and generating ideas. Creative Aerobics also uses Wallwriting, a powerful interactive process that visually stimulates and records the group's thinking.


	Learn more about Allen Bukoff's


	Creative Aerobics Consulting Practice


	click here


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	Creative Aerobics® Techniques

To give you an idea of what Creative Aerobics is like, a sample of our techniques is briefly described below.

Click on the HOW TO button to view the step-by-step instructions for some of these techniques. Please feel free to print out the instructions and to use these techniques yourself (freeware!).

If you want more information about Creative Aerobics techniques or step-by- step instructions for the other techniques described here, please email Allen Bukoff.

Word Salad

Bumper Stickers

Church Camp

Fun House

Ghost Story

Nickname Game

Who's Waldo?

Subculture Surfing

Brand Mapping

BrainWalking

Heroes

Creative Whack Pack®

Analogies

Whoppers & Snaps

Picture Storming

Chindogu

Picture Diving

Fish Racing

Things to Do
When You're Bored


		A word generation technique that can help a group get to the heart of an issue or topic as well as find new ways to think about it.

		Creating bumper stickers helps a group capture and summarize important key words, concepts and themes.

		Word lists are used to stimulate interesting new connections and ideas.

	Taking a group on an imaginary guided tour of a relevant everyday experience can help them get to the heart of that experience and return with interesting and powerful new insights.

	A paper-and-pencil exercise that demonstrates how subtle mind-sets are and how they act as powerful barriers to creative thinking (with Michael Goldstein, PhD).

	Generating a list of nicknames that capture the lifestyle, attitude, or product usage patterns of consumers helps a group clarify and prioritize its consumer focus.

	Hunting through pictures of people to find the best consumer target helps participants get to the heart of this issue.

		Getting a group to focus on distinct, stereotypic subcultures (e.g., bikers, farmers, surfers, trailer park housewives) can help them break mind-set and generate new ideas.

	Guided brainstorming exercise to help a group build a comprehensive profile of a brand.

		A technique developed by Bryan Mattimore to help groups brainstorm on wall charts while walking around a room.

		Examining a problem or issue through the eyes of personal heroes helps a group find alternative ways to view a concept or solve a problem.

		Roger von Oech's deck of brainstorming cards helps a group consider an issue or problem in a variety of new ways.

		Having a group look for analogies for a product or concept in other well known areas (e.g., people, places, fashion, food) can help break mind-set and lead to interesting new possbilities and connections.

	Helps a group think outside the box by getting them to identify large, radical solutions (Whoppers) and very small, "immediately doable" solutions (Snaps) to a problem or issue.

	Photographs and illustrations help a group look for new and interesting connections between the topic or issue and other ideas.

	Pictures of bizarre, strangely practical devices can help a group disrupt its thinking and then return to a concept or issue with a new point of view.

	Projecting a concept or issue into a drawing portraying an ambiguous situation can help develop and articulate new insights.

	An amusing and invigorating Australian child´s game that helps a group quickly reenergize their creative juices.

	What to do when all else fails.

Visit Charles Cave's Creativity Home Page

A great internet resource for creativity and innovation!

Last updated 5 April 1999

I would like to thank Ed Cantu and Craig Spitzer
for helpful comments about the design of this web site.

Creative Aerobics® is a Registered Trademark of Cloud9, Inc.
http://www.nutscape.com/creativity/indexx.htm

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